Thursday, January 8, 2009

What Brazen Careerist Should Do

I'm taking a page from @ev's book. Evan recently wrote a post about what Blogger should do; I'm going to try to do the same for Brazen Careerist. The main difference here is that I didn't start Brazen Careerist, nor did I sell it to Google for like a gazillion dollars. Evan did both with Blogger. So, for what it's worth, here goes:

Background
I joined Brazen Careerist a few weeks ago, sometime in that pre-Christmas blur. Since then, the number of "careerists" has probably quadrupled, which is a good sign. Anyway, I found Penelope Trunk's blog, which I usually enjoy, and she started Brazen, so I decided to check it out. It's a place for Gen-Y type people to discuss work, share their thoughts, and develop their careers. And there's also something nebulous about interacting with companies looking to hire bright people. Which is what initially interested me. More on that later.

What Brazen Shouldn't Do
I'm a little worried, because a lot of the features ("Fans", Profiles, Blog Feeds, etc) are reminiscent of all the other social networking sites, including Facebook, FriendFeed, LinkedIn, etc. Don't focus on the social networking thing. Why? All those other sites have been doing it a lot longer than Brazen, and they're doing it better than Brazen. So Brazen must be more than a place for people to connect and get to know each other. Which I believe it is, or can be.

What Brazen Should Do
The thing that attracted me to Brazen in the first place was the opportunity to interact with potential employers on a personal level. That's a revolutionary idea, and I don't know anyone else who is providing that. Unfortunately, as a Brazen Careerist I haven't been able to connect with any companies or their representatives (so far). So, as a first step, if individuals from sponsor companies haven't joined Brazen, they need to. Get some young recruiter-types from each company participating in the community. Then:
  1. Help me find them. Set them apart, so I know who they are. An icon, a different font, a different color, their company's logo, something. And differentiate their contributions throughout the site so everyone knows a company's response or opinion from a Careerist's.
  2. Give them a different profile template with info about the company, the individual representative's job, personal and corporate goals, mission statements, etc.
  3. Feature their blog postings about their company, it's culture, their personal as well as corporate struggles, successes, and problems. Help them solicit feedback from the community, and allow them to provide input (and value) to the community.
In a sentence, Brazen should facilitate personal interaction between companies (reps, recruiters, marketers?) and the Brazen community. In fact, in addition to finding a source of great people, participating companies may gain new perspectives, innovative solutions, and access to critical feedback. And Brazen Careerists can get to know the companies offering the opportunities they're looking for. Imagine having a window into the decision making process, culture, and environment of a potential employer. That's what I hope I can get at Brazen Careerist.

1 comment:

Ryan Paugh said...

Jared,

I think you'll be pleasantly surprised by what we're working on right now. Our goal is to bring more corporate voices to the homepage during our next rollout.

It makes me really happy to know that what we're planning aligns so well with what one of our community members is saying. So definitely stay tuned, and thanks for the insightful feedback.

-Ryan Paugh